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From Social to the Business of Social

From Social to the Business of Social

Social Media may be the most powerful marketing tool ever created, but many business owners and entrepreneurs still think of it as a teenage phenomenon. If you think only teenagers and young adults are networking, think again… 73% of all online users are using some form of social networking. That’s almost 3 out of every 4 people on the internet!

Business owners have difficulty seeing the value of Facebook as it relates to customer flow and sales. Let me tell you the secret… It’s all about conversation. Think for a moment: why do you buy from one brand and not another? At the heart of your answer is: “Talk to me as a person and make the conversation interesting”.  On Facebook you can talk to people or you can engage with people.

The NetGeneration

The NetGeneration

Also known as Generation Y the Net Generation are now entering the workplace bringing with them their own approach to office life. Born 20 years apart the X and Y generations have much to learn from the other. The confident negotiator and powerful decision maker from Generation X are now facing the good social skills and attention to details from Generation Y. The Chartered Management Institute (CMI) reports this new generation as dedicated to their careers and focused on long-term goals. So how do we bridge the age gap… Human Relationships!

Much has been made about the unique characteristics that define Generation Y, from their constant need to be connected, to their rather conservative perspective on the market. Just like the generations before them, there is also well-documented tension between Gen-Y and their older counterparts. Focus on the positives that each generation can bring.

According to Business and Professional Women’s Foundation, Generation Y will make up approximately 75% of the global workforce by 2025! So there is incentive to better understand and prepare young professionals for the next steps in their career as well as incentive to maximize their productivity in the workplace today!

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